We believe that Product Management is the growth engine of companies. The Program is designed for companies and Product People with an ambition to grow.
The Program is designed to release your product management superpowers, giving you instant abilities to evolve your way of working. While at the same time building your long-term capabilities, professionally and personally, in product management.
The Program is built around a multidimensional learning journey combining knowledge sessions, cohort sessions, films, material, and quizzes to empower action while developing knowledge growth. Simply put, we learn by actions, and the right actions are built on knowledge. Therefore, the multidimensional approach evolves both parts of your professional life – the practical part of doing and the competence part of learning.
In The Program, we use multiple tools and channels, your entire learning journey is guided and supported by the system setup in addition to The Program Guardian. Altogether, the Program consists of 22 digestible bits spanning in little over a month, growing your abilities one bit at a time. As soon as you sign up the learning starts, and so do your actions.
There are four knowledge areas that we work through in The Program.
Product Strategy – Products as an engine for growth
Product Planning – creating Products to be proud of
Product Orchestration – executing Product leadership
Product Thinking – succeeding in Product Management
For each knowledge area, you will have a combination of materials and activities that will facilitate your development. At the end of each area, an assessment ensures you’ve mastered the material.
The program runs at least eight cohort based sessions throughout the year, primarily online. Each cohort session is designed to take you on an intense, guided journey with peers. They span 6-8 weeks, are part-time, virtual, and are guided by global thought leaders as well as industry experts. Twice a year we will run a cohort session onsite at our center in Stockholm, Sweden.
Each week is designed to have up to two 3-hour OnLive workshops in addition to 2 to 3 hours of self-paced video and text material covering actionable frameworks and proven systems. The topics covered are:
How to build an executable Product Strategy Establishing your Product Performance How to evolve your Business Model with revenue streams How to work in your Ecosystem Establish sourcing alternatives Corporate context Legal Creating desirable products to be proud of Product Planning Approaches Roadmapping Product Life Cycle Management The new product leadership Building customer journeys to rally around Practice the new skills – take initiative week Product Thinking The secret sauce of Speed layers Your reflection on Product Success Syllabus Review Study Time and Preparations Online CertificationUpon completion you’ll have the opportunity to sit for the certification exam managed by an independent third party.
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